May 24th, 2016
Author: Dianne Craig
On Words: When ‘like’ doesn’t fit

may 20 image

This month we have a pot pourri of interesting and informative insights:
• Use of French words and phrases in English
• Common usage of “like” that is actually incorrect
• More Confusables

French words used in English

Peppering your speech with international words and phrases can enhance the meaning of what you are saying or writing … when used appropriately and in moderation, of course. In fact, many French words and phrases have become part of the English vernacular – banquette, cul-de-sac, femme fatale, faux pas, pied-à-terre and hundreds of others. Beyond those, there are French words and phrases that express an idea more succinctly than the English equivalent. For example, bourgeois is a concise way to refer to someone whose ideas are conventionally middle class; and noblesse oblige is far more succinct than saying “the responsibility of privileged people to act with generosity and nobility toward those less privileged.” Read More

April 12th, 2016
Author: Dianne Craig
On Words Grammar Tips: Incomplete Comparisons

cartoon6736                                                                                                                                                                      Image Credit

In this post:

  • Incomplete Comparisons
  • Sentence Adverbs (aka Disjuncts)
  • Confusables – pairs of words often mistaken for each other.


Incomplete Comparisons

Some language faux pas are more accepted and much more common in advertising than in regular speech and writing. Incomplete comparisons, like “faster, better, stronger,” which don’t specify what a subject is being compared to, are among those. This is really a misleading argument — simply saying “product X is faster, better, stronger,” is considered an incomplete assertion that can’t be refuted. No wonder it can be an effective marketing tactic!

Read More

March 2nd, 2016
Author: Dianne Craig
On Words: Is it Was or Were in “If” Clauses?

march 2 blog imageIt’s a new year.  A blank page.  So let’s fill it with good grammar!  This month:
-Using was vs. were and the common error of choosing the wrong relative pronouns
-Relative pronoun mix-ups such as using that or they instead of who
-As always, we also share some Confusables – pairs of words often mistaken for each other Read More

January 18th, 2016
Author: Jennifer Rideout
ICYMI: Twitter releases conversational ads and teases the end of the 140-character limit

In this edition of ICYMI we discuss Twitter’s new advertising option and whether the platform’s 140-character limit may soon change.

In an effort to increase engagement for advertisers Twitter has introduced conversational ads, which, as the company explains, “take this [brand engagement] a step further by including call-to-action buttons with customizable hashtags that encourage consumer engagement.” The ads encourage users to tweet one of two responses, usually to a yes/no or Option 1/Option 2 question, by clicking on a button within the ad. For example a movie theatre chain could promote two upcoming releases, asking users to tweet the film they are more excited to see. A tweet then auto-populates for the user to post.


December 18th, 2015
Author: Dianne Craig
On Words: Avoiding Tautologies

On Words Tautologies                                                                                                                                                            Image source: xkcd

Happy holidays! As the year wraps up we look at why avoiding tautologies is a great way to avoid repetitive writing.  We also explore whether or not to capitalize ‘Internet’.  And as usual, we share some Confusables – pairs of words often mistaken for each other. Read More

December 16th, 2015
Author: Andrea Berry
25 Reasons you should see The Force Awakens this Holiday Season


By Andrea Berry and Pedro Cabezuelo

Unless you’ve been living off-grid for the past year, you’ve probably heard about The Force Awakens, the 7th episode in the Star Wars franchise. Maybe you’ve even seen some branding here and there – and everywhere!  Two of our Star Wars aficionados give you 25 reasons why you need to see The Force Awakens: Read More

December 14th, 2015
Author: Jennifer Rideout
ICYMI: Instagram teases multiple account access and Twitter swaps stars for hearts

ICYMI - Dec 14 2015

In this edition of ICYMI we discuss Instagram testing multiple account access and Twitter’s controversial switch from stars to hearts. Read More

November 24th, 2015
Author: Jennifer Rideout
Whatever happened to Foursquare, MySpace and Google Buzz?

Foursquare - Nov 2015

The social mediaverse can be a harsh, cold place. Popular one minute, a platform can disappear from users’ minds (and devices) the next. Read More

November 13th, 2015
Author: Dianne Craig
On Words: When Not to Use a Hyphen

Rubes Comic - Nov 2015 On Words                                                                                                                                                 Comic by Leigh Rubin.

This month …
-‘Between’ or ‘among’ – which to choose
-When not to use a hyphen
-Confusables Read More

October 22nd, 2015
Author: Ashleigh Mair
ICYMI: Facebook updates its platform; Hootsuite adds Instagram and a tip for capitalizing on Twitter ads

Hootsuite - Instagram
In this edition of ICYMI we look at Facebook’s latest platform changes, Hootsuite’s newest addition and Twitter’s event targeting tool that can help businesses reach target markets more effectively. Read More