January 18th, 2016
Author: Jennifer Rideout
ICYMI: Twitter releases conversational ads and teases the end of the 140-character limit

In this edition of ICYMI we discuss Twitter’s new advertising option and whether the platform’s 140-character limit may soon change.

In an effort to increase engagement for advertisers Twitter has introduced conversational ads, which, as the company explains, “take this [brand engagement] a step further by including call-to-action buttons with customizable hashtags that encourage consumer engagement.” The ads encourage users to tweet one of two responses, usually to a yes/no or Option 1/Option 2 question, by clicking on a button within the ad. For example a movie theatre chain could promote two upcoming releases, asking users to tweet the film they are more excited to see. A tweet then auto-populates for the user to post.


December 18th, 2015
Author: Dianne Craig
On Words: Avoiding Tautologies

On Words Tautologies                                                                                                                                                            Image source: xkcd

Happy holidays! As the year wraps up we look at why avoiding tautologies is a great way to avoid repetitive writing.  We also explore whether or not to capitalize ‘Internet’.  And as usual, we share some Confusables – pairs of words often mistaken for each other. Read More

December 16th, 2015
Author: Andrea Berry
25 Reasons you should see The Force Awakens this Holiday Season


By Andrea Berry and Pedro Cabezuelo

Unless you’ve been living off-grid for the past year, you’ve probably heard about The Force Awakens, the 7th episode in the Star Wars franchise. Maybe you’ve even seen some branding here and there – and everywhere!  Two of our Star Wars aficionados give you 25 reasons why you need to see The Force Awakens: Read More

December 14th, 2015
Author: Jennifer Rideout
ICYMI: Instagram teases multiple account access and Twitter swaps stars for hearts

ICYMI - Dec 14 2015

In this edition of ICYMI we discuss Instagram testing multiple account access and Twitter’s controversial switch from stars to hearts. Read More

November 24th, 2015
Author: Jennifer Rideout
Whatever happened to Foursquare, MySpace and Google Buzz?

Foursquare - Nov 2015

The social mediaverse can be a harsh, cold place. Popular one minute, a platform can disappear from users’ minds (and devices) the next. Read More

November 13th, 2015
Author: Dianne Craig
On Words: When Not to Use a Hyphen

Rubes Comic - Nov 2015 On Words                                                                                                                                                 Comic by Leigh Rubin.

This month …
-‘Between’ or ‘among’ – which to choose
-When not to use a hyphen
-Confusables Read More

October 22nd, 2015
Author: Ashleigh Mair
ICYMI: Facebook updates its platform; Hootsuite adds Instagram and a tip for capitalizing on Twitter ads

Hootsuite - Instagram
In this edition of ICYMI we look at Facebook’s latest platform changes, Hootsuite’s newest addition and Twitter’s event targeting tool that can help businesses reach target markets more effectively. Read More

October 6th, 2015
Author: Dianne Craig
On Words: Top Misspelled Words … and more

The word MISPELL ironically misspelled.

As the sun sets on summer, here’s our monthly look at words:
-‘Different from’ vs. ‘different than’
-Expressing job titles
-Top misspelled words
-Some Confusables

Different From vs. Different Than
A friend told me she can’t bear it when TV news anchors say “different than” instead of “different from” when making a distinction.  This is one of those ‘common language’ differences.  While it may be generally accepted to say “different than” in everyday speech, it is grammatically incorrect. Read More

September 17th, 2015
Author: Ashleigh Mair
Instagram expands advertising capabilities and improves the user experience; Twitter gives brands more historical data

ICYMI - Sept 16 2015

In this edition of ICYMI we look at Instagram updates that give brands more power, and users more freedom, as well as Twitter’s launch of a new data analytics tool. Read More

August 31st, 2015
Author: Dianne Craig
On Words: When to use passive voice

Hand with Red Pen Proofreading Text Closeup

In this post we’ll look at two-word phrases that commonly appear in error as one word, rare instances when writing in passive voice may be the better choice, and more Confusables.

One- or Two-Word Phrases?

Do you ever notice two simple words that appear often together, mistakenly written as one word? Alot, flowerpot and schoolbus are some examples.

There is a precedent for this odd word fusion. In the Middle Ages, the expressions “all over,” “young man,” “as much” and “as well” were often written as one word. Conversely, some of today’s single words — including tomorrow, forever, instead, nonetheless, somewhat, whatsoever and notwithstanding — originally existed as two or more words.

Read More