In this edition of ICYMI we discuss Twitter’s new advertising option and whether the platform’s 140-character limit may soon change.
In an effort to increase engagement for advertisers Twitter has introduced conversational ads, which, as the company explains, “take this [brand engagement] a step further by including call-to-action buttons with customizable hashtags that encourage consumer engagement.” The ads encourage users to tweet one of two responses, usually to a yes/no or Option 1/Option 2 question, by clicking on a button within the ad. For example a movie theatre chain could promote two upcoming releases, asking users to tweet the film they are more excited to see. A tweet then auto-populates for the user to post.
By Andrea Berry and Pedro Cabezuelo
Unless you’ve been living off-grid for the past year, you’ve probably heard about The Force Awakens, the 7th episode in the Star Wars franchise. Maybe you’ve even seen some branding here and there – and everywhere! Two of our Star Wars aficionados give you 25 reasons why you need to see The Force Awakens: Read More
In this edition of ICYMI we discuss Instagram testing multiple account access and Twitter’s controversial switch from stars to hearts. Read More
The social mediaverse can be a harsh, cold place. Popular one minute, a platform can disappear from users’ minds (and devices) the next. Read More
In this edition of ICYMI we look at Facebook’s latest platform changes, Hootsuite’s newest addition and Twitter’s event targeting tool that can help businesses reach target markets more effectively. Read More
As the sun sets on summer, here’s our monthly look at words:
-‘Different from’ vs. ‘different than’
-Expressing job titles
-Top misspelled words
Different From vs. Different Than
A friend told me she can’t bear it when TV news anchors say “different than” instead of “different from” when making a distinction. This is one of those ‘common language’ differences. While it may be generally accepted to say “different than” in everyday speech, it is grammatically incorrect. Read More
In this edition of ICYMI we look at Instagram updates that give brands more power, and users more freedom, as well as Twitter’s launch of a new data analytics tool. Read More
In this post we’ll look at two-word phrases that commonly appear in error as one word, rare instances when writing in passive voice may be the better choice, and more Confusables.
One- or Two-Word Phrases?
Do you ever notice two simple words that appear often together, mistakenly written as one word? Alot, flowerpot and schoolbus are some examples.
There is a precedent for this odd word fusion. In the Middle Ages, the expressions “all over,” “young man,” “as much” and “as well” were often written as one word. Conversely, some of today’s single words — including tomorrow, forever, instead, nonetheless, somewhat, whatsoever and notwithstanding — originally existed as two or more words.