May 27th, 2015
Author: Dianne Craig
On Words: May 2015

May - OnWords 2015

Finally we’ve passed through the portal that leads to the warm summer months. This month, we examine use of hyperbole, vocative case and the pronoun ‘this’ – as well as Confusables. Read More

 
April 30th, 2015
Author: Dianne Craig
OnWords: April

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This month, we explore idioms vs. clichés and usage of counterpoint phrases. Plus, we’ve got more Confusables and an epic grammar fail. Read More

 
April 20th, 2015
Author: Catherine Brasch
#ICYMI: Google wants you to get mobile friendly and LinkedIn launches Lead Accelerator

ICYMI - April 20 2015

In this week’s #ICYMI we look at the latest updates from Google and LinkedIn that will affect your business.

Google is giving businesses until April 21st to become mobile friendly.

On April 21st Google will be updating its search algorithm to consider mobile-friendliness as a ranking factor in Google search results. This change will affect mobile searches in all languages worldwide and will have a significant impact on Google’s search results.

This means mobile users will find it easier to receive search results that are optimized for their devices. If your business’ website isn’t optimized for mobile devices, Google’s update could hinder you.

If your website isn’t optimized you could already be losing mobile visitors. You can conduct a mobile- friendly test through Google to see if your business is prepared ahead of the April 21st deadline, and read our post on preparing for a mobile-first world here.

Read More

 
April 17th, 2015
Author: Miles Pollock
Websites Must Prepare for the Mobile-First World

Google’s new “Mobile-Friendly” search algorithm will start rolling out April 21st

Mobilegeddon

Websites with mobile-friendly designs, such as StrategicAmpersand’s, will now appear at the top of Google search results.

In its brief history, the Web has constantly evolved. Today, the evolution to mobile Web adoption is increasing at light speed as fully half of today’s Internet connections are made using mobile devices. Even if you believe most people who visit your website are doing so from an office desk or at home, consider this: 77 per cent of ‘mobile’ searches are done at home or at work!

The standard perceptions of where we use desktops and where we use mobiles are no longer valid. But while we’re searching the Web using varying devices, our preferred method of search has not changed — we’re mostly Googling.

So it comes as no surprise that many Webmasters hold their breath every time Google announces changes to its search algorithm (the code that governs how the search giant categorizes and prioritizes one website over another). Even today, the algorithm remains something of a mystery, but Google helps us out by regularly making sure we know what factors impact a site’s search ranking.

Read More

 
March 27th, 2015
Author: Dianne Craig
On Words: March

It’s spring! A season of growth, or as Robin Williams once said, “Spring is nature’s way of saying, Let’s Party!” In the spirit of this growing and building season, this month we look at some structural grammar issues – specifically, double constructions and squinting modifiers.

Double Constructions

This is a reference to those times when a part of speech is duplicated unnecessarily in an effort to ensure clarity. Simply put, it’s a way of over-explaining. The University of Toronto calls this ‘grammar overkill’. Double constructions are unnecessary, read as clunky, and break the flow: Read More

 
March 27th, 2015
Author: Ashleigh Mair
#ICYMI YouTube dabbles with video toggling and Twitter gives businesses the reins

ICYMI - March 25

In this week’s ICYMI, we look at a recent addition to YouTube that allows users to pick their preferred angle when viewing videos and a new tool on Twitter that enables businesses to promote tweets more efficiently. Read More

 
March 19th, 2015
Author: Gayle Robin
OpenTable selects StrategicAmpersand as Agency of Record for Canada

 

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As Canada’s leading integrated marketing communications agency, we have always had an appetite for cooking up and delivering targeted, and successful, PR and marketing campaigns.

With that in mind, we are more than thrilled to announce that OpenTable — the world’s leading provider of online restaurant reservations — has selected StrategicAmpersand as its agency of record (AOR) for Canada! Read More

 
March 4th, 2015
Author: Catherine Brasch
#ICYMI: Facebook is controlling the amount of promotional posts you see

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We’re back with a great update from social media! In this edition of #ICYMI we look at an update to Facebook promotional posts that took effect in January. Read More

 
February 26th, 2015
Author: Dianne Craig
On Words

February 2015 OnWords

This month we look at flat adverbs, which are increasingly popular but often ruffle feathers because they seem to break the rules. Also, if you’ve ever wondered whether ‘that’ or ‘which’ is the right word to introduce a clause you’ll find out in this month’s issue of On Words. Read More

 
February 12th, 2015
Author: Gayle Robin
Designing Effective Creative