This month we have a pot pourri of interesting and informative insights:
• Use of French words and phrases in English
• Common usage of “like” that is actually incorrect
• More Confusables
French words used in English
Peppering your speech with international words and phrases can enhance the meaning of what you are saying or writing … when used appropriately and in moderation, of course. In fact, many French words and phrases have become part of the English vernacular – banquette, cul-de-sac, femme fatale, faux pas, pied-à-terre and hundreds of others. Beyond those, there are French words and phrases that express an idea more succinctly than the English equivalent. For example, bourgeois is a concise way to refer to someone whose ideas are conventionally middle class; and noblesse oblige is far more succinct than saying “the responsibility of privileged people to act with generosity and nobility toward those less privileged.” Read More
In this post:
- Incomplete Comparisons
- Sentence Adverbs (aka Disjuncts)
- Confusables – pairs of words often mistaken for each other.
Some language faux pas are more accepted and much more common in advertising than in regular speech and writing. Incomplete comparisons, like “faster, better, stronger,” which don’t specify what a subject is being compared to, are among those. This is really a misleading argument — simply saying “product X is faster, better, stronger,” is considered an incomplete assertion that can’t be refuted. No wonder it can be an effective marketing tactic!
It’s a new year. A blank page. So let’s fill it with good grammar! This month:
-Using was vs. were and the common error of choosing the wrong relative pronouns
-Relative pronoun mix-ups such as using that or they instead of who
-As always, we also share some Confusables – pairs of words often mistaken for each other Read More
In this edition of ICYMI we discuss Twitter’s new advertising option and whether the platform’s 140-character limit may soon change.
In an effort to increase engagement for advertisers Twitter has introduced conversational ads, which, as the company explains, “take this [brand engagement] a step further by including call-to-action buttons with customizable hashtags that encourage consumer engagement.” The ads encourage users to tweet one of two responses, usually to a yes/no or Option 1/Option 2 question, by clicking on a button within the ad. For example a movie theatre chain could promote two upcoming releases, asking users to tweet the film they are more excited to see. A tweet then auto-populates for the user to post.
By Andrea Berry and Pedro Cabezuelo
Unless you’ve been living off-grid for the past year, you’ve probably heard about The Force Awakens, the 7th episode in the Star Wars franchise. Maybe you’ve even seen some branding here and there – and everywhere! Two of our Star Wars aficionados give you 25 reasons why you need to see The Force Awakens: Read More
In this edition of ICYMI we discuss Instagram testing multiple account access and Twitter’s controversial switch from stars to hearts. Read More
The social mediaverse can be a harsh, cold place. Popular one minute, a platform can disappear from users’ minds (and devices) the next. Read More
In this edition of ICYMI we look at Facebook’s latest platform changes, Hootsuite’s newest addition and Twitter’s event targeting tool that can help businesses reach target markets more effectively. Read More