May 24th, 2016
Author: Dianne Craig
On Words: When ‘like’ doesn’t fit

This month we have a pot pourri of interesting and informative insights: • Use of French words and phrases in English • Common usage of “like” that is actually incorrect • More Confusables French words used in English Peppering your speech with international words and phrases can enhance the meaning of what you are sayingRead More

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April 12th, 2016
Author: Dianne Craig
On Words Grammar Tips: Incomplete Comparisons

                                                                                                                                                                      Image Credit In this post: Incomplete Comparisons Sentence Adverbs (aka Disjuncts) Confusables – pairs of words often mistaken for each other.   Incomplete Comparisons Some language faux pas are more accepted and much more common in advertising than in regular speech and writing. Incomplete comparisons, like “faster, better, stronger,” which don’t specify what aRead More

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March 2nd, 2016
Author: Dianne Craig
On Words: Is it Was or Were in “If” Clauses?

It’s a new year.  A blank page.  So let’s fill it with good grammar!  This month: -Using was vs. were and the common error of choosing the wrong relative pronouns -Relative pronoun mix-ups such as using that or they instead of who -As always, we also share some Confusables – pairs of words often mistakenRead More

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January 18th, 2016
Author: Jennifer Rideout
ICYMI: Twitter releases conversational ads and teases the end of the 140-character limit

In this edition of ICYMI we discuss Twitter’s new advertising option and whether the platform’s 140-character limit may soon change. In an effort to increase engagement for advertisers Twitter has introduced conversational ads, which, as the company explains, “take this [brand engagement] a step further by including call-to-action buttons with customizable hashtags that encourage consumerRead More

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December 18th, 2015
Author: Dianne Craig
On Words: Avoiding Tautologies

                                                                                                                                                            Image source: xkcd Happy holidays! As the year wraps up we look at why avoiding tautologies is a great way to avoid repetitive writing.  We also explore whether or not to capitalize ‘Internet’.  And as usual, we share some Confusables – pairs of words often mistaken for each other.

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