April 17th, 2015
Author: Miles Pollock
Websites Must Prepare for the Mobile-First World

Google’s new “Mobile-Friendly” search algorithm will start rolling out April 21st

Mobilegeddon

Websites with mobile-friendly designs, such as StrategicAmpersand’s, will now appear at the top of Google search results.

In its brief history, the Web has constantly evolved. Today, the evolution to mobile Web adoption is increasing at light speed as fully half of today’s Internet connections are made using mobile devices. Even if you believe most people who visit your website are doing so from an office desk or at home, consider this: 77 per cent of ‘mobile’ searches are done at home or at work!

The standard perceptions of where we use desktops and where we use mobiles are no longer valid. But while we’re searching the Web using varying devices, our preferred method of search has not changed — we’re mostly Googling.

So it comes as no surprise that many Webmasters hold their breath every time Google announces changes to its search algorithm (the code that governs how the search giant categorizes and prioritizes one website over another). Even today, the algorithm remains something of a mystery, but Google helps us out by regularly making sure we know what factors impact a site’s search ranking.

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February 12th, 2015
Author: Gayle Robin
Designing Effective Creative
 
October 2nd, 2014
Author: Gayle Robin
5 Factors of a Successful Long-term Relationship, or What to Look for in a Communications Partner

Five Factors Photo

So your business is ready to hire a communications partner and you’re not sure what to look for. You have a handful of agencies who are competing for your business and they all have solid campaign ideas and strategies. Choosing a new agency is costly, time-consuming and can be overwhelming. How do you decide which partner is the right one for you?

As an agency owner, I’ve always believed great people, excellent work, industry specialization and rock-solid strategies are the keys to success. But not all agencies are created equal. Consider these five factors that may tip the scales and set a great, long-term client-agency relationship apart from a mediocre, or frustrating, experience. Read More

 
September 11th, 2014
Author: Gayle Robin
StrategicAmpersand Receives Golden Bridge Award for TekSavvy Campaign

2014-GBA-Gold
 

While I might be a bit biased, I’ve long held the opinion that StrategicAmpersand is home to one of the best integrated MarCom teams in Canada. Our PR and marketing staff weave expertly through varied client projects, delivering unique, targeted and successful campaigns to some of the biggest names in technology.

And I’m proud to share that our team has now been named a Gold Award recipient by Golden Bridge Awards for our campaign, How Much TekSavvy Do you Need?, in the Heightening Information Technology Awareness category.

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June 16th, 2014
Author: Guest
B2B Decision-Making: The Proof Is In the Influencers

Guest post from our U.S. partner Text100 and its Hypertext blog. Insights for this post were taken from the Text100 Influence Index: Paving the Path to AdvocacyAuthored by Rowan Benecke.

 

Text100 Influencers PostA major goal for B2B companies is reaching decision-makers to keep their product top-of-mind and ultimately result in sales. However, given the proliferation of content and general noise in the B2B industry, it’s hard to keep track of who is actually influencing buying decisions. Based on surveying more than 1,900 decision-makers, our Influence Index revealed the major influencers impacting business decision-makers and what they purchase.

In order to make the right choices regarding who to target to ensure your brand is part of the product buying conversation, decision makers (unsurprisingly) turn to sources they trust, who are highly influential in the decision-making process. Typically, these influencers fall into three main buckets:

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June 12th, 2014
Author: Miles Pollock
Are You Ready for CASL? Here are some things you may not know.

CASL Posts

This is the first in a series of posts on preparing for CASL. Next week, we’ll look at the scope of this legislation and whether you’re affected; and in the third post, we’ll provide tips to ensure you comply with the new era of permission-based electronic communications.

On July 1st, Canadian marketers will enter an era where commercial electronic messages (CEMs) will be subject to stringent new restrictions … and failure to comply could be financially devastating. Is your business ready to meet the new Canadian Anti-Spam Legislation (CASL)?

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May 23rd, 2014
Author: Jennifer Rideout
Why it’s time to align online marketing and sales, and the surprising stat you didn’t know

b2b marketing

If we go back 60 years, salesmen were responsible for the majority of a company’s sales (save those generated from advertising). Literally men travelled door to door selling products, speaking directly with consumers.

Not anymore. The reality is that today, nearly 60 per cent of B2B purchasing decisions are already made before customers contact your company, as recently revealed by the Corporate Executive Board (CEB).

The tide has turned, and the way customers move through the buying cycle has evolved to a ‘self-service’ model to research and decide for themselves whether they want to purchase before speaking with anyone. Read More

 
April 25th, 2014
Author: Jennifer Rideout
Five Tips: Prepare your brand for new Twitter profiles

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This week, Twitter rolled out new profiles for all users. A hybrid of Facebook and Pinterest, the new profiles (finally) take advantage of a user’s entire computer screen and give higher priority to images. Lots and lots of images. Here’s what mine looks like: @JenniferKR.

While the rollout was announced in early April, many brands have yet to activate the new layout. Before your brand – B2B or otherwise – makes the move, here are five tips to help you take full advantage of the new Twitter profile design.

  1. Put your best image forward. Twitter’s new profile header is a massive 1500×1500 pixels, and will attract the most attention from your visitors. Unlike Facebook, which initially restricted brand cover photos with rules against sales or promotions, Twitter has left the profile header entirely up to users.

Tip: Use the header to illustrate your brand’s culture, products, promotions or fan-submitted content. Read More

 
September 23rd, 2013
Author: Dianne Craig
How to write for an integrated marketing communications agency

 

integrated marketing

You’ll need heightened skills when writing for an integrated marketing communications agency

When I tell new friends I write for a marketing communications agency they sometimes say, “Oh, an ad agency?”, and I wonder how to best describe the scope of an integrated marketing communications agency in a few words. I say, “Full service: advertising, PR, digital, direct, promotions, branding, design – integrated communications.”

While most agencies specialize in one discipline such as advertising, public relations, or direct marketing, a full-service integrated communications agency is just that: full service. It offers a clear advantage by providing a much wider scope of services, designed to work synergistically together to meet clients’ objectives, and reach targets at every conceivable interface. Read More

 
June 17th, 2013
Author: Gayle Robin
How to Get a Job at a PR Agency
how to get a job in PR

How to get a job at a PR agency

Every time we place job opening ads on our website, LinkedIn, CPRS and other related sites we are amazed how many applicants possess very few of the required qualifications for the posted job. We understand times are tough, especially for recent university grads. It’s hard to find a break. And sometimes we do interview people who may not have the credentials but their application has caught our eye.

Here are some tips on how to get a job at a PR agency:  Read More