December 16th, 2015
Author: Andrea Berry
25 Reasons you should see The Force Awakens this Holiday Season


By Andrea Berry and Pedro Cabezuelo

Unless you’ve been living off-grid for the past year, you’ve probably heard about The Force Awakens, the 7th episode in the Star Wars franchise. Maybe you’ve even seen some branding here and there – and everywhere!  Two of our Star Wars aficionados give you 25 reasons why you need to see The Force Awakens: Read More

April 17th, 2015
Author: Miles Pollock
Websites Must Prepare for the Mobile-First World

Google’s new “Mobile-Friendly” search algorithm will start rolling out April 21st


Websites with mobile-friendly designs, such as StrategicAmpersand’s, will now appear at the top of Google search results.

In its brief history, the Web has constantly evolved. Today, the evolution to mobile Web adoption is increasing at light speed as fully half of today’s Internet connections are made using mobile devices. Even if you believe most people who visit your website are doing so from an office desk or at home, consider this: 77 per cent of ‘mobile’ searches are done at home or at work!

The standard perceptions of where we use desktops and where we use mobiles are no longer valid. But while we’re searching the Web using varying devices, our preferred method of search has not changed — we’re mostly Googling.

So it comes as no surprise that many Webmasters hold their breath every time Google announces changes to its search algorithm (the code that governs how the search giant categorizes and prioritizes one website over another). Even today, the algorithm remains something of a mystery, but Google helps us out by regularly making sure we know what factors impact a site’s search ranking.

Read More

December 17th, 2014
Author: Andrea Berry
The Crammer’s Guide to Last-Minute Holiday Shopping

For those of us in denial, the holidays are here! And if you’re like some of us here at StrategicAmpersand, you haven’t even started your shopping list! So, to make holiday shopping a bit easier, we’ve come up with a few ideas for those ‘tricky’ folks on your list.

For the builder and creator on your list:

The LEGO Marvel Super Heroes Milano Spaceship Rescue is THE signature set from LEGO’s Guardians of The Galaxy line, the latest in its Marvel Super Heroes collection. Recreate one of the most exciting moments from 2014’s summer blockbuster in stunning detail, with five mini-figures – including three of the Guardians (Star-Lord, Drax and Gamora) – and 665 pieces. This is sure to be a hit with the ‘young’uns’, and young at heart, on your list this holiday season.

As LEGO says about The Milano Spaceship Rescue: Prepare for an epic clash between the Guardians of the Galaxy™ and the ultimate villain, Ronan™!
Read More

October 2nd, 2014
Author: Gayle Robin
5 Factors of a Successful Long-term Relationship, or What to Look for in a Communications Partner

Five Factors Photo

So your business is ready to hire a communications partner and you’re not sure what to look for. You have a handful of agencies who are competing for your business and they all have solid campaign ideas and strategies. Choosing a new agency is costly, time-consuming and can be overwhelming. How do you decide which partner is the right one for you?

As an agency owner, I’ve always believed great people, excellent work, industry specialization and rock-solid strategies are the keys to success. But not all agencies are created equal. Consider these five factors that may tip the scales and set a great, long-term client-agency relationship apart from a mediocre, or frustrating, experience. Read More

September 11th, 2014
Author: Gayle Robin
StrategicAmpersand Receives Golden Bridge Award for TekSavvy Campaign


While I might be a bit biased, I’ve long held the opinion that StrategicAmpersand is home to one of the best integrated MarCom teams in Canada. Our PR and marketing staff weave expertly through varied client projects, delivering unique, targeted and successful campaigns to some of the biggest names in technology.

And I’m proud to share that our team has now been named a Gold Award recipient by Golden Bridge Awards for our campaign, How Much TekSavvy Do you Need?, in the Heightening Information Technology Awareness category.

Read More

August 29th, 2014
Author: Cindy Watson
StratAmp Recommends: The best fall reads of 2014

Back-to-school time is around the corner, stores have already started to sell Halloween candy and Christmas decorations (*gasp!*) are popping up in stores across Canada. Maybe we’re in denial, but we’re still enjoying summer!

With that in mind, our team has pulled together a list of our favourite end-of-summer-not-quite-fall reads for 2014. Whether you’re hitting the beach, cottaging or just staycationing this Labour Day weekend, we hope you enjoy our recommendations of these new, and old, reads.

Share your favourite read with us in the comments section below.

A House in the Sky by Amanda Lindhout and Sara Corbett

House in the Sky

Image: Indigo Books – Scribner Read More

January 7th, 2014
Author: Guest
Even in the social media era, press releases still matter

press release

The death of the press release is a favourite topic for media and communications professionals. Recently, it flared up again when Alex Aiken, executive director of US government communications made the (bold?) declaration that, yes, the press release is dead. 

Aiken’s argument, as described by PR Week is that public relations pros should be content producers. Here’s the quote:

“You should not start with three pages of A4, but a tweet, an infographic or a video. If you are writing more than 200 words on any subject, you’re probably in the wrong place.”

I understand where Aiken is coming from. Social media has changed the way we get our messages out. I would argue no profession knows that better than journalists, who not only use Twitter and Facebook (and others) as a listening tool, but perhaps more importantly as a platform to project their content.  Read More

December 4th, 2012
Author: Gayle Robin

In this, our inaugural blog post, we want to briefly introduce ourselves and tell you a little more about why we’ve created this blog.

We started our agency over 20 years ago and in that time have seen a lot of changes in the technology industry and been fortunate enough to work with some fantastic clients and staff who share our passion for technology and marketing communications.

The pace at which these changes continue to take place keeps us excited by what’s around the corner and what opportunities lie ahead for the industry and the companies we work with.

This blog is an opportunity for us to share our experience, opinions and thoughts while keeping up to date with the news, insights and happenings we come across constantly through our work.

It will include contributions from across the agency, representing the different experiences and skill sets of our talented staff, in addition to guest posts from friends and partners. However we hope that you will help contribute as well, by taking part in the discussion.

So read on, comment, challenge, discuss and opine – we’d love to hear from you.

Miles Pollock and Gayle Robin