The social mediaverse can be a harsh, cold place. Popular one minute, a platform can disappear from users’ minds (and devices) the next. Read More
As Canada’s leading integrated marketing communications agency, we have always had an appetite for cooking up and delivering targeted, and successful, PR and marketing campaigns.
With that in mind, we are more than thrilled to announce that OpenTable — the world’s leading provider of online restaurant reservations — has selected StrategicAmpersand as its agency of record (AOR) for Canada! Read More
So your business is ready to hire a communications partner and you’re not sure what to look for. You have a handful of agencies who are competing for your business and they all have solid campaign ideas and strategies. Choosing a new agency is costly, time-consuming and can be overwhelming. How do you decide which partner is the right one for you?
As an agency owner, I’ve always believed great people, excellent work, industry specialization and rock-solid strategies are the keys to success. But not all agencies are created equal. Consider these five factors that may tip the scales and set a great, long-term client-agency relationship apart from a mediocre, or frustrating, experience. Read More
While I might be a bit biased, I’ve long held the opinion that StrategicAmpersand is home to one of the best integrated MarCom teams in Canada. Our PR and marketing staff weave expertly through varied client projects, delivering unique, targeted and successful campaigns to some of the biggest names in technology.
And I’m proud to share that our team has now been named a Gold Award recipient by Golden Bridge Awards for our campaign, How Much TekSavvy Do you Need?, in the Heightening Information Technology Awareness category.
As a blogger, I often receive pitches from PR agencies that do not follow the cardinal rule of blogger outreach: know the blogger you are pitching.
Unfortunately it seems many PR pros still take the ‘spray and pray’ approach, blindly sending out pitches to bloggers and hoping one will stick. If that is the strategy of your agency or in-house PR team, it is time to reconsider your plan. Read More
The hashtag is a remarkable tool for today’s social communicator. It enables conversations, segmentation, organization and analysis. It is a pulse-taker and star-maker. If your hashtag trends, that means something today. Social capital has never been captured so perfectly in 140 characters.
So how come so many B2B brands get hashtags wrong? Why do they, pardon me, #fail?
Like any other tool, hashtags need to be used when appropriate. They need to be used as part of a broader strategy that will benefit your brand with key audiences, and generate a positive outcome. It sounds simple, but history is littered with hashtag disasters that your brand doesn’t want to repeat. Read More
Guest post from our U.S. partner Text100 and its Hypertext blog. Insights for this post were taken from the Text100 Influence Index: Paving the Path to Advocacy. Authored by Rowan Benecke.
A major goal for B2B companies is reaching decision-makers to keep their product top-of-mind and ultimately result in sales. However, given the proliferation of content and general noise in the B2B industry, it’s hard to keep track of who is actually influencing buying decisions. Based on surveying more than 1,900 decision-makers, our Influence Index revealed the major influencers impacting business decision-makers and what they purchase.
In order to make the right choices regarding who to target to ensure your brand is part of the product buying conversation, decision makers (unsurprisingly) turn to sources they trust, who are highly influential in the decision-making process. Typically, these influencers fall into three main buckets:
This is the first in a series of posts on preparing for CASL. Next week, we’ll look at the scope of this legislation and whether you’re affected; and in the third post, we’ll provide tips to ensure you comply with the new era of permission-based electronic communications.
On July 1st, Canadian marketers will enter an era where commercial electronic messages (CEMs) will be subject to stringent new restrictions … and failure to comply could be financially devastating. Is your business ready to meet the new Canadian Anti-Spam Legislation (CASL)?
The death of the press release is a favourite topic for media and communications professionals. Recently, it flared up again when Alex Aiken, executive director of US government communications made the (bold?) declaration that, yes, the press release is dead.
Aiken’s argument, as described by PR Week is that public relations pros should be content producers. Here’s the quote:
“You should not start with three pages of A4, but a tweet, an infographic or a video. If you are writing more than 200 words on any subject, you’re probably in the wrong place.”
I understand where Aiken is coming from. Social media has changed the way we get our messages out. I would argue no profession knows that better than journalists, who not only use Twitter and Facebook (and others) as a listening tool, but perhaps more importantly as a platform to project their content. Read More
Have you ever wondered where PR Pros get their energy fix from? Or how leading media agencies measure success? Or what social platforms strategic communicators turn to most? Find out, in this easy to navigate infographic designed to give you an inside look at life in the industry.
Click here to download your copy.