In this week’s edition of #ICYMI, we look at changes to Bitly’s privacy statement and Twitter’s attempt to make its platform easier to navigate for new users.
- A clear explanation of the data Bitly collects
- Assurance t the data is not linked to any Personally Identifiable Information (PII)
- How the anonymous data collected will be shared
- The addition of a link to the Consumer Choice opt-out page on its website so users can manage browser opt-out preference
At the same time, Bitly updated its Terms of Service to align with these changes.
Bitly assures customers that it will not be selling any user information. For businesses, they will be able to provide “useful and actionable audience insights that can be used to optimize marketing strategies.”
2. Twitter is testing a new feature that will make hashtags easier for new users to understand. The social network is experimenting with a hashtag translator that defines what hashtags mean by spelling out trending topic acronyms and abbreviations.
Despite recent earnings success, Twitter has experienced a slowdown in user growth in 2014, a trend the company is attempting to stall by introducing changes to simplify the end user experience.
Businesses already proficient on Twitter will benefit from the clarity this provides new users, and could increase their ability to capture new followers who no longer need to decipher complex hashtags. Currently Twitter has only tested this in the UK but stay tuned for it to appear across more markets.
Let us know what you think about these social media #ICYMIs by leaving a comment below.