In this edition of ICYMI we discuss Instagram testing multiple account access and Twitter’s controversial switch from stars to hearts.
Have you ever wished you could manage multiple Instagram accounts from one device? That wish may soon be granted, as it was discovered that the social platform tested multiple account access for some users at the end of November.
Multiple account access – being able to switch between accounts without logging in and out of the application – is a feature many social media managers have been asking Instagram to add since it became popular with brands. While Instagram quickly removed the feature, its brief existence gives professional communicators reason to celebrate. With the ability to switch between accounts, social media managers will be able to more efficiently manage their company (or client) account as well as monitor results and engagements.
What’s the difference between a heart and a star? To Twitter users, a lot. In November, the social media giant swapped the “Favourites” button for “Likes” – igniting a flurry of conversations about the new heart-shaped icon. For social media manager this doesn’t change the strategies you develop and deploy, as “Favourites” and “Likes” convey the same message to other users. For Twitter, however, the switch aligns all the company’s platforms with the same iconography, simplifying the user experience (and expectation) across Periscope, Twitter and Vine. A heart is a heart is a heart, after all.
Let us know what you think about these social media #ICYMIs by leaving a comment below and sharing on your social media accounts. Stay tuned for more social updates to help you manage your presence on social channels.