In the second edition of #ICYMI we’re turning our focus to security and privacy on social media platforms. Over the last week security and privacy concerns have been top of mind and there are two developments that all community and social managers should know about if they manage a B2B brand on TweetDeck or Facebook.
Here’s what you may have missed recently:
- On June 11 TweetDeck was hacked and Twitter temporarily disabled the third-party application after thousands of accounts were compromised. There was a problem with a cross-site scripting vulnerability which allowed hackers to force users to retweet messages and receive pop-up messages on their screen.
Outcome: If you use TweetDeck to manage your accounts and you’re not sure if you were affected, it’s recommended that you log out and log back in to initiate the patch.
- Facebook is expanding the internal user profiles that comprise its targeted advertising system to include user activities outside of the social network. This means that Facebook will now be able to access more information about members based on the external websites and mobile apps they use. This move is perhaps ill-timed, considering there is already a lot of concern about how Facebook treats personal privacy.
Outcome: For brands and brand managers, this opens the door to improved advertising targeting on the platform, at least in the interim. Facebook is notorious for updating its algorithms and policies for pages rapidly, so it’s best to learn how to take advantage of this new data as quickly as possible. If you aren’t sure what this means and how to leverage it for your brand, leave a comment below and we’d be happy to help.
Let us know what you think about these social media #ICYMIs by leaving a comment below, and stay tuned for more social updates to help you manage your presence on social channels.