In this week’s ICYMI, we look at a recent addition to YouTube that allows users to pick their preferred angle when viewing videos and a new tool on Twitter that enables businesses to promote tweets more efficiently.
YouTube recently launched a new tool for brands and creators allowing them to upload 360 degree videos. The tool enables viewers to toggle between various camera angles when watching videos.
This feature allows companies to present products from different angles, enabling consumers to get a full view of what’s being showcased and dictate their own viewing adventure.
Currently, the tool is only available in the U.S. but is expected to make its way to Canada soon.
Twitter recently updated its self-service ad platform to make it faster and easier for small- and medium-sized businesses to have their content reach a wider audience. The latest addition of Quick Promote is designed to enable businesses to promote a tweet directly from the Tweet Activity Dashboard. The
Quick Promote tool allows users to follow three easy steps to push out content:
- Select the desired Tweet to promote.
- Set a budget. Businesses can select the preferred budget to run Twitter ads. Twitter will provide an estimate of the reach businesses can anticipate seeing post advertising campaign.
- View the results in real time to optimize content strategy.
This tool is great for social media managers to utilize when trying to increase visibility while staying on budget. Quick Promote works within a user’s budget and pushes out content selected by users — allowing them to have full control and manage the success of their campaign in real-time.
Let us know what you think about these social media #ICYMIs by leaving a comment below and sharing on your social media accounts. Stay tuned for more social updates to help you manage your presence on social channels.