In this edition of ICYMI we look at Instagram updates that give brands more power, and users more freedom, as well as Twitter’s launch of a new data analytics tool.
Instagram opened its advertising API, a huge improvement for social managers utilizing it for their brands. Previously, in order to advertise on Instagram, brands would have to engage with Instagram’s sales team to determine the appropriate campaign, then generate and execute the campaign through them. Now, Instagram is putting advertising in the hands of the brands. Much like Facebook and Twitter, you can now schedule, execute and manage your advertising campaigns and budget directly through the platform, enabling ads to be scheduled in real-time and with greater flexibility.
Additionally, Instagram recently announced a massive update to how users share content. Previously, users were restricted to posting within the iconic Instagram square photo frame, which limited users’ options when selecting pictures. The platform now supports landscape and portrait photos in any size, eliminating the need to crop images to fit the square frame. This upgrade will help brands tell their story on Instagram with greater creativity and fewer restrictions.
Lastly, Twitter has implemented a Full-Archive Search API from Gnip that will give brands complete access to all existing archives on the platform. This change will enable brands to better analyze how their platforms are performing, compare campaigns from past and present and enable them to see what has, and has not worked in the past. Not only does this change benefit Twitter users, but it is also a step in the right direction for social analytics by enabling brands to fully utilize social data. (To learn more about the Full-Archive Search API, check out Gnip’s Full-Archive API for Twitter support documentation.)
Let us know what you think about these social media #ICYMIs by leaving a comment below and sharing on your social media accounts. Stay tuned for more social updates to help you manage your presence on social channels.