October 22nd, 2015
Author: Ashleigh Mair
ICYMI: Facebook updates its platform; Hootsuite adds Instagram and a tip for capitalizing on Twitter ads

Hootsuite - Instagram
In this edition of ICYMI we look at Facebook’s latest platform changes, Hootsuite’s newest addition and Twitter’s event targeting tool that can help businesses reach target markets more effectively. Read More

August 11th, 2015
Author: Ashleigh Mair
Instagram revamps its offerings and Facebook redefines the ‘click’

Instagram Explore

In this edition of #ICYMI, we look at Instagram’s platform updates and Facebook’s new definition of a ‘click’ that will benefit advertisers (but not before it costs them more!). Read More

June 11th, 2015
Author: Ashleigh Mair
#ICYMI: Facebook tweaks news feeds and Twitter tightens up platform security

June 10 2015 ICYMI

In this edition of #ICYMI we focus on two popular social media platforms, Facebook and Twitter. Facebook has announced a change in the platform’s algorithm that will affects users’ feeds while Twitter is giving users more freedom and tightening platform security. Read More

March 4th, 2015
Author: Catherine Brasch
#ICYMI: Facebook is controlling the amount of promotional posts you see


We’re back with a great update from social media! In this edition of #ICYMI we look at an update to Facebook promotional posts that took effect in January. Read More

October 29th, 2014
Author: Catherine Brasch
#ICYMI: Facebook is basing ads on where you’ve been recently and embedded Instagrams will appear much bigger and clearer on the web

ICYMI - October 29


In this week’s #ICYMI we look at the latest change from Facebook that will benefit advertisers as well as Instagram’s improved embedded photo quality. Read More

October 8th, 2014
Author: Ashleigh Mair
ICYMI: Facebook’s new ad network and Hootsuite integrates with BBM Channels

ICYMI - Oct 8

In this week’s #ICYMI we look at the latest changes on Facebook that will work in advertisers’ favour as well as Hootsuite’s exclusive integration with BBM Channels.

1.    Facebook recently announced the launch of Atlas, a former Microsoft property that Facebook bought last year and was “completely rebuilt to tackle present day marketing challenges.”  Atlas produces people-based marketing, helping brands reach people across devices, platforms and publishers. Read More

September 22nd, 2014
Author: Catherine Brasch
#ICYMI: Facebook bans “like-baiting” and Twitter tests out its “Buy Button”

ICYMI - Sept 22

In the last edition of #ICYMI we looked at Facebook reducing “click-baiting.” This week we continue on this topic by discussing Facebook banning brands from “like-baiting” users and Twitter’s new “Buy Button.” Read More

September 10th, 2014
Author: Ashleigh Mair
#ICYMI: @TwitterSmallBiz introduces a #mktgkickstart tool kit, Facebook targets click-baiting and Tumblr measures sentiment through photos

ICYMI - Sept 10

In this edition of #ICYMI we look at a special offer from @TwitterSmallBiz to help companies kickstart their social presence, Facebook’s attempt to stop click-baiting and a new tool from Tumblr that will allow brands to measure sentiment through photos. Read More

July 14th, 2014
Author: Ashleigh Mair
#ICYMI: Facebook filters users’ posts & Pinterest makes it easier to follow e-Commerce brands

ICYMI - July 14

In our third edition of #ICYMI we look at why Facebook users are upset at an announcement that could ultimately benefit them (and businesses) and how Pinterest is making it easier for consumers to follow a brand’s page. Read More

June 23rd, 2014
Author: Catherine Brasch
#ICYMI: Throwing caution to the wind when it comes to security and privacy online

ICYMI - June 23

In the second edition of #ICYMI we’re turning our focus to security and privacy on social media platforms. Over the last week security and privacy concerns have been top of mind and there are two developments that all community and social managers should know about if they manage a B2B brand on TweetDeck or Facebook.

Here’s what you may have missed recently: Read More