September 22nd, 2014
Author: Catherine Brasch
#ICYMI: Facebook bans “like-baiting” and Twitter tests out its “Buy Button”

ICYMI - Sept 22

In the last edition of #ICYMI we looked at Facebook reducing “click-baiting.” This week we continue on this topic by discussing Facebook banning brands from “like-baiting” users and Twitter’s new “Buy Button.” Read More

 
August 12th, 2014
Author: Ashleigh Mair
#ICYMI Bitly updates its privacy statement and Twitter tests a hashtag translator

 

ICYMI - August 12

In this week’s edition of #ICYMI, we look at changes to Bitly’s privacy statement and Twitter’s attempt to make its platform easier to navigate for new users. Read More

 
July 21st, 2014
Author: Jennifer Rideout
#BestPractices: Three Hashtag Dos and Don’ts for Your Brand

Hashtag Post

The hashtag is a remarkable tool for today’s social communicator. It enables conversations, segmentation, organization and analysis. It is a pulse-taker and star-maker. If your hashtag trends, that means something today. Social capital has never been captured so perfectly in 140 characters.

So how come so many B2B brands get hashtags wrong? Why do they, pardon me, #fail?

Like any other tool, hashtags need to be used when appropriate. They need to be used as part of a broader strategy that will benefit your brand with key audiences, and generate a positive outcome. It sounds simple, but history is littered with hashtag disasters that your brand doesn’t want to repeat. Read More