In this week’s edition of #ICYMI, we look at changes to Bitly’s privacy statement and Twitter’s attempt to make its platform easier to navigate for new users. Read More
The hashtag is a remarkable tool for today’s social communicator. It enables conversations, segmentation, organization and analysis. It is a pulse-taker and star-maker. If your hashtag trends, that means something today. Social capital has never been captured so perfectly in 140 characters.
So how come so many B2B brands get hashtags wrong? Why do they, pardon me, #fail?
Like any other tool, hashtags need to be used when appropriate. They need to be used as part of a broader strategy that will benefit your brand with key audiences, and generate a positive outcome. It sounds simple, but history is littered with hashtag disasters that your brand doesn’t want to repeat. Read More