In this post:
- Incomplete Comparisons
- Sentence Adverbs (aka Disjuncts)
- Confusables – pairs of words often mistaken for each other.
Some language faux pas are more accepted and much more common in advertising than in regular speech and writing. Incomplete comparisons, like “faster, better, stronger,” which don’t specify what a subject is being compared to, are among those. This is really a misleading argument — simply saying “product X is faster, better, stronger,” is considered an incomplete assertion that can’t be refuted. No wonder it can be an effective marketing tactic!