April 20th, 2015
Author: Catherine Brasch
#ICYMI: Google wants you to get mobile friendly and LinkedIn launches Lead Accelerator

ICYMI - April 20 2015

In this week’s #ICYMI we look at the latest updates from Google and LinkedIn that will affect your business.

Google is giving businesses until April 21st to become mobile friendly.

On April 21st Google will be updating its search algorithm to consider mobile-friendliness as a ranking factor in Google search results. This change will affect mobile searches in all languages worldwide and will have a significant impact on Google’s search results.

This means mobile users will find it easier to receive search results that are optimized for their devices. If your business’ website isn’t optimized for mobile devices, Google’s update could hinder you.

If your website isn’t optimized you could already be losing mobile visitors. You can conduct a mobile- friendly test through Google to see if your business is prepared ahead of the April 21st deadline, and read our post on preparing for a mobile-first world here.

Read More

 
April 17th, 2015
Author: Miles Pollock
Websites Must Prepare for the Mobile-First World

Google’s new “Mobile-Friendly” search algorithm will start rolling out April 21st

Mobilegeddon

Websites with mobile-friendly designs, such as StrategicAmpersand’s, will now appear at the top of Google search results.

In its brief history, the Web has constantly evolved. Today, the evolution to mobile Web adoption is increasing at light speed as fully half of today’s Internet connections are made using mobile devices. Even if you believe most people who visit your website are doing so from an office desk or at home, consider this: 77 per cent of ‘mobile’ searches are done at home or at work!

The standard perceptions of where we use desktops and where we use mobiles are no longer valid. But while we’re searching the Web using varying devices, our preferred method of search has not changed — we’re mostly Googling.

So it comes as no surprise that many Webmasters hold their breath every time Google announces changes to its search algorithm (the code that governs how the search giant categorizes and prioritizes one website over another). Even today, the algorithm remains something of a mystery, but Google helps us out by regularly making sure we know what factors impact a site’s search ranking.

Read More