July 25th, 2014
Author: Catherine Brasch
#ICYMI: Twitter updates its analytics dashboard and Pinterest introduces new following feature

New - ICYMI July 24

In this week’s edition of #ICYMI, we look at Twitter’s updated analytics dashboard for verified users and advertisers and how Pinterest is making it easier to follow specific interests.

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July 14th, 2014
Author: Ashleigh Mair
#ICYMI: Facebook filters users’ posts & Pinterest makes it easier to follow e-Commerce brands

ICYMI - July 14

In our third edition of #ICYMI we look at why Facebook users are upset at an announcement that could ultimately benefit them (and businesses) and how Pinterest is making it easier for consumers to follow a brand’s page. Read More

April 25th, 2014
Author: Jennifer Rideout
Five Tips: Prepare your brand for new Twitter profiles

This week, Twitter rolled out new profiles for all users. A hybrid of Facebook and Pinterest, the new profiles (finally) take advantage of a user’s entire computer screen and give higher priority to images. Lots and lots of images. Here’s what mine looks like: @JenniferKR.

While the rollout was announced in early April, many brands have yet to activate the new layout. Before your brand – B2B or otherwise – makes the move, here are five tips to help you take full advantage of the new Twitter profile design.

  1. Put your best image forward. Twitter’s new profile header is a massive 1500×1500 pixels, and will attract the most attention from your visitors. Unlike Facebook, which initially restricted brand cover photos with rules against sales or promotions, Twitter has left the profile header entirely up to users.

Tip: Use the header to illustrate your brand’s culture, products, promotions or fan-submitted content. Read More