So your business is ready to hire a communications partner and you’re not sure what to look for. You have a handful of agencies who are competing for your business and they all have solid campaign ideas and strategies. Choosing a new agency is costly, time-consuming and can be overwhelming. How do you decide which partner is the right one for you?
As an agency owner, I’ve always believed great people, excellent work, industry specialization and rock-solid strategies are the keys to success. But not all agencies are created equal. Consider these five factors that may tip the scales and set a great, long-term client-agency relationship apart from a mediocre, or frustrating, experience. Read More
As a blogger, I often receive pitches from PR agencies that do not follow the cardinal rule of blogger outreach: know the blogger you are pitching.
Unfortunately it seems many PR pros still take the ‘spray and pray’ approach, blindly sending out pitches to bloggers and hoping one will stick. If that is the strategy of your agency or in-house PR team, it is time to reconsider your plan. Read More