November 12th, 2014
Author: Jennifer Rideout
The biggest mistake your brand can make on social media, and how to avoid it

ICYMI - June 23

At StrategicAmpersand, we manage many social media programs for clients, as well as provide support to in-house teams. We’ve seen and discussed, a lot of social strategy. And there is one mistake that brands – B2B or B2C – make in their social media strategy that is often repeated. Read More

September 22nd, 2014
Author: Catherine Brasch
#ICYMI: Facebook bans “like-baiting” and Twitter tests out its “Buy Button”

ICYMI - Sept 22

In the last edition of #ICYMI we looked at Facebook reducing “click-baiting.” This week we continue on this topic by discussing Facebook banning brands from “like-baiting” users and Twitter’s new “Buy Button.” Read More

September 10th, 2014
Author: Ashleigh Mair
#ICYMI: @TwitterSmallBiz introduces a #mktgkickstart tool kit, Facebook targets click-baiting and Tumblr measures sentiment through photos

ICYMI - Sept 10

In this edition of #ICYMI we look at a special offer from @TwitterSmallBiz to help companies kickstart their social presence, Facebook’s attempt to stop click-baiting and a new tool from Tumblr that will allow brands to measure sentiment through photos. Read More

August 27th, 2014
Author: Catherine Brasch
#ICYMI: Hackers steal 1.2 billion user names and passwords, BuzzFeed receives a $50M investment and Twitter adds tweets to your timeline

Twitter on BlackBerry

It’s a never-ending cycle of news when it comes to technology and social media. In this edition of #ICYMI we cover Russian hackers who have stolen 1.2 billion user names and passwords, BuzzFeed receiving $50 million from venture capital firm Andreessen Horowitz and how Twitter has begun to add tweets to your timeline.

Read More

August 12th, 2014
Author: Ashleigh Mair
#ICYMI Bitly updates its privacy statement and Twitter tests a hashtag translator


ICYMI - August 12

In this week’s edition of #ICYMI, we look at changes to Bitly’s privacy statement and Twitter’s attempt to make its platform easier to navigate for new users. Read More

July 25th, 2014
Author: Catherine Brasch
#ICYMI: Twitter updates its analytics dashboard and Pinterest introduces new following feature

New - ICYMI July 24

In this week’s edition of #ICYMI, we look at Twitter’s updated analytics dashboard for verified users and advertisers and how Pinterest is making it easier to follow specific interests.

Read More

July 21st, 2014
Author: Jennifer Rideout
#BestPractices: Three Hashtag Dos and Don’ts for Your Brand

Hashtag Post

The hashtag is a remarkable tool for today’s social communicator. It enables conversations, segmentation, organization and analysis. It is a pulse-taker and star-maker. If your hashtag trends, that means something today. Social capital has never been captured so perfectly in 140 characters.

So how come so many B2B brands get hashtags wrong? Why do they, pardon me, #fail?

Like any other tool, hashtags need to be used when appropriate. They need to be used as part of a broader strategy that will benefit your brand with key audiences, and generate a positive outcome. It sounds simple, but history is littered with hashtag disasters that your brand doesn’t want to repeat. Read More

July 14th, 2014
Author: Ashleigh Mair
#ICYMI: Facebook filters users’ posts & Pinterest makes it easier to follow e-Commerce brands

ICYMI - July 14

In our third edition of #ICYMI we look at why Facebook users are upset at an announcement that could ultimately benefit them (and businesses) and how Pinterest is making it easier for consumers to follow a brand’s page. Read More

June 23rd, 2014
Author: Catherine Brasch
#ICYMI: Throwing caution to the wind when it comes to security and privacy online

ICYMI - June 23

In the second edition of #ICYMI we’re turning our focus to security and privacy on social media platforms. Over the last week security and privacy concerns have been top of mind and there are two developments that all community and social managers should know about if they manage a B2B brand on TweetDeck or Facebook.

Here’s what you may have missed recently: Read More

June 5th, 2014
Author: Ashleigh Mair
#ICYMI: Facebook’s privacy changes, hitting the mute button, Twitter’s growth and YouTube’s new app

#ICYMIThe world of social media is constantly changing. Brands need to stay up to speed on the latest platform and policy updates to ensure they are using their social media channels accurately and effectively. This post marks the start of our “In Case You Missed It” series, aimed at keeping you in the loop on need-to-know changes to help you successfully manage your brand’s social strategy.

From privacy changes, to filtering options, to app updates, here’s what you may have missed recently: Read More