At StrategicAmpersand, we manage many social media programs for clients, as well as provide support to in-house teams. We’ve seen and discussed, a lot of social strategy. And there is one mistake that brands – B2B or B2C – make in their social media strategy that is often repeated. Read More
It’s a never-ending cycle of news when it comes to technology and social media. In this edition of #ICYMI we cover Russian hackers who have stolen 1.2 billion user names and passwords, BuzzFeed receiving $50 million from venture capital firm Andreessen Horowitz and how Twitter has begun to add tweets to your timeline.
In this week’s edition of #ICYMI, we look at changes to Bitly’s privacy statement and Twitter’s attempt to make its platform easier to navigate for new users. Read More
The hashtag is a remarkable tool for today’s social communicator. It enables conversations, segmentation, organization and analysis. It is a pulse-taker and star-maker. If your hashtag trends, that means something today. Social capital has never been captured so perfectly in 140 characters.
So how come so many B2B brands get hashtags wrong? Why do they, pardon me, #fail?
Like any other tool, hashtags need to be used when appropriate. They need to be used as part of a broader strategy that will benefit your brand with key audiences, and generate a positive outcome. It sounds simple, but history is littered with hashtag disasters that your brand doesn’t want to repeat. Read More
In the second edition of #ICYMI we’re turning our focus to security and privacy on social media platforms. Over the last week security and privacy concerns have been top of mind and there are two developments that all community and social managers should know about if they manage a B2B brand on TweetDeck or Facebook.
Here’s what you may have missed recently: Read More
The world of social media is constantly changing. Brands need to stay up to speed on the latest platform and policy updates to ensure they are using their social media channels accurately and effectively. This post marks the start of our “In Case You Missed It” series, aimed at keeping you in the loop on need-to-know changes to help you successfully manage your brand’s social strategy.
From privacy changes, to filtering options, to app updates, here’s what you may have missed recently: Read More