March 20th, 2013
Author: Pedro Cabezuelo
How technology has changed PR
How technology has changed PR

How technology has changed PR – remember sending press releases by fax?

I first entered the madcap world of PR back in 1999 where I remained for five years before taking a career break in 2004. As it turned out, the break was far from permanent and in 2011 I was drawn back into the fold.

Like Rip Van Winkle, I awoke from my seven year sleep slightly bewildered and anxious to see what changes had been made in the communications field. I was immediately struck by two things: nothing had changed and everything had changed. That is, the actual objectives of public relations and the fundamental strategies used to implement those objectives, remained the same. However, the actual tools used for the job had changed drastically. Let’s look at how technology has changed PR.

Now, for those of you who weren’t working at the turn of the century, I don’t want you to think we used to work hunched over small desks, writing our news releases longhand with quill pens by candlelight. No, we had computers (though laptops were rare) and Internet connections and e-mail. But it was still common to fax in releases for distribution and the coverage sent to us by media monitoring agencies were physical newspaper clippings, which had to be sorted, paper clipped and filed away in mammoth cabinets. I also remember working late into the night preparing media kits for an event taking place the following day: printing endless copies of news releases, bios and fact sheets, stapling and struggling to slot everything into flimsy company branded folders (and heaven forbid you find a typo after the fact because then you had to go through the whole process again). Read More

December 4th, 2012
Author: Gayle Robin

In this, our inaugural blog post, we want to briefly introduce ourselves and tell you a little more about why we’ve created this blog.

We started our agency over 20 years ago and in that time have seen a lot of changes in the technology industry and been fortunate enough to work with some fantastic clients and staff who share our passion for technology and marketing communications.

The pace at which these changes continue to take place keeps us excited by what’s around the corner and what opportunities lie ahead for the industry and the companies we work with.

This blog is an opportunity for us to share our experience, opinions and thoughts while keeping up to date with the news, insights and happenings we come across constantly through our work.

It will include contributions from across the agency, representing the different experiences and skill sets of our talented staff, in addition to guest posts from friends and partners. However we hope that you will help contribute as well, by taking part in the discussion.

So read on, comment, challenge, discuss and opine – we’d love to hear from you.

Miles Pollock and Gayle Robin