In this edition of ICYMI we discuss Twitter’s new advertising option and whether the platform’s 140-character limit may soon change.
In an effort to increase engagement for advertisers Twitter has introduced conversational ads, which, as the company explains, “take this [brand engagement] a step further by including call-to-action buttons with customizable hashtags that encourage consumer engagement.” The ads encourage users to tweet one of two responses, usually to a yes/no or Option 1/Option 2 question, by clicking on a button within the ad. For example a movie theatre chain could promote two upcoming releases, asking users to tweet the film they are more excited to see. A tweet then auto-populates for the user to post.
In this edition of ICYMI we discuss Instagram testing multiple account access and Twitter’s controversial switch from stars to hearts. Read More
In this edition of ICYMI we look at Facebook’s latest platform changes, Hootsuite’s newest addition and Twitter’s event targeting tool that can help businesses reach target markets more effectively. Read More
In this edition of ICYMI we look at Instagram updates that give brands more power, and users more freedom, as well as Twitter’s launch of a new data analytics tool. Read More
In this week’s #ICYMI we look at changes to Twitter and Instagram.
Last month Twitter made it easier to track conversations surrounding a particular tweet by grouping them together and highlighting the most interesting parts of the conversation right below the tweet. With this latest algorithm change, replies and popular tweets will be easier to find.
Along with this change, conversations and related tweets are linked by a blue line making it easy for users to follow along. The tweets that have the most responses will be pushed to the top.
Overall this update will make it easier for brands to track the sentiment of a certain conversation. By pushing the most popular replies to the top, this will also filter out a lot of noise that often surrounds a conversation.
Additionally Twitter has now removed the 140-character limit for direct messages and expanded it to 10,000 characters. When combined with the fact that DMs are no longer limited to users who follow each other, it becomes clear that Twitter wants to enable longer, more meaningful conversations between users.
In other news, Instagram has introduced a new web design on desktop and mobile that makes user accounts look cleaner and photos much larger.
The most noticeable change is to profile pages on the desktop, which now have three large images in each row as opposed to the original five. Also, the grid of cover images at the top is gone and there are no longer borders and rounded edges. This makes it easier for users to digest images faster, without so much surrounding clutter.
This update is great for brands that are product focused as users may stay on their Instagram account longer. The more user-friendly and visually pleasing design for the desktop also signifies Instagram’s attempt at becoming more than a mobile application and destination for professional photographers.
Let us know what you think about these social media #ICYMIs by leaving a comment below and sharing on your social media accounts. Stay tuned for more social updates to help you manage your presence on social channels.
In this edition of #ICYMI we focus on two popular social media platforms, Facebook and Twitter. Facebook has announced a change in the platform’s algorithm that will affects users’ feeds while Twitter is giving users more freedom and tightening platform security. Read More
In this week’s ICYMI, we look at a recent addition to YouTube that allows users to pick their preferred angle when viewing videos and a new tool on Twitter that enables businesses to promote tweets more efficiently. Read More
It’s a never-ending cycle of news when it comes to technology and social media. In this edition of #ICYMI we cover Russian hackers who have stolen 1.2 billion user names and passwords, BuzzFeed receiving $50 million from venture capital firm Andreessen Horowitz and how Twitter has begun to add tweets to your timeline.
In this week’s edition of #ICYMI, we look at changes to Bitly’s privacy statement and Twitter’s attempt to make its platform easier to navigate for new users. Read More